Soapbox Family,
Soapbox is going through a major update!
Our team has always been thoughtful when it comes to nasty toxins we keep out of our products, intentional about the exotic ingredients we choose to put in each of our formulations, and mindful when it comes to the partners we work with to ensure our One for One mission is carried out in an empowering and sustainable method.
But one aspect of our brand was not as thoughtful as the others and over the past year we’ve worked with amazing partners to ensure that the same intentionality we take in creating our products and performing our mission is reflected in our branding.
Today, we’re launching the next chapter of Soapbox. We hope you enjoy the beautiful pencil sketches of our Deep Sea Minerals & Blue Iris or of our Coconut Milk & Sandalwood . We know that many of you have voiced concerns in the past about our liquid hand soap not matching the decor of your bathrooms.
Now with its dark, deep amber colors, our liquid hand soap will be the perfect piece to tie any chic bathroom together. As one of our product testers told us earlier this year, she now is “counter proud” of our products and wants to prominently show them off to every visitor in her house.
Our whole team has worked hard to ensure that our branding now accurately reflects the care we put into our ingredients, mission, and benefits. We hope that you agree :) You all have inspired us to create this change. We created this look so that you can be proud to display our products, because our soaps also represent the amazing impact you’re making on the lives of those in need. This wouldn’t be possible without you.
We’ve come a long way and the future has never been brighter.
Here’s to making a difference for those who need it most, while enjoying naturally derived products that are thoughtfully crafted.
Best,
David
Soapbox - August 28, 2018 Thank you all so much for the love and genuine feedback!! We are so humbled to be supported by you all :) Mandy- we do not make laundry detergent, but that’s a pretty cool idea! ZCW- we’re hoping with this new look more people will be willing to try our products and result in more donations for those in need :) Thanks for supporting our mission! Kathleen- we do not have any of the old inventory, but i think you might be able to find a few on Amazon! I hope you’ll give our new design a chance :) Dorthea-we use PET for our bottles and partner with How2Recycle on all of our packaging to show consumers exactly how to properly recycle our empty bottles.
Thank you all so much for the love and genuine feedback!! We are so humbled to be supported by you all :) Mandy- we do not make laundry detergent, but that’s a pretty cool idea! ZCW- we’re hoping with this new look more people will be willing to try our products and result in more donations for those in need :) Thanks for supporting our mission! Kathleen- we do not have any of the old inventory, but i think you might be able to find a few on Amazon! I hope you’ll give our new design a chance :) Dorthea-we use PET for our bottles and partner with How2Recycle on all of our packaging to show consumers exactly how to properly recycle our empty bottles.
Jeffry M Bedore - August 28, 2018 The ideas behind your company are every bit as compelling as the products you bring to market. Sb is a model for ethical business and meaningful corporate citizenship. Thanks for what you do.
The ideas behind your company are every bit as compelling as the products you bring to market. Sb is a model for ethical business and meaningful corporate citizenship. Thanks for what you do.
Mandy - August 28, 2018 I am so thrilled to have found your product! I was looking for a vegan shampoo and conditioner and came across your brand. I could not be more pleased and love love love that it is vegan! Do you sell laundry soap?
I am so thrilled to have found your product! I was looking for a vegan shampoo and conditioner and came across your brand. I could not be more pleased and love love love that it is vegan! Do you sell laundry soap?
Mikayla Norton - August 28, 2018 I love what you are doing, the products are gorgeous but more than that the heart behind it is so brilliant! Keep it up.
I love what you are doing, the products are gorgeous but more than that the heart behind it is so brilliant! Keep it up.
LaKysha Mack - August 28, 2018 Coconut and sandalwood sound delightful. I can’t wait to try the lotion.
Coconut and sandalwood sound delightful. I can’t wait to try the lotion.
Cathy - August 28, 2018 Love the new look! Can’t wait to try the replenishing bundle!
Love the new look! Can’t wait to try the replenishing bundle!
Chloe - August 28, 2018 Great Job David!
Great Job David!
Gabriella Somerville Brown - August 28, 2018 Concern for the petrochemicals in my household and personal care products prompted me to search for non-toxic hand soap, shampoo and body washes etc. We are so impressed with the products we have purchased. The shampoos and conditioners are a big hit with my husband and daughter. I love the body washes! Your hand soaps are divine. We have made several orders already and will continue to do so as we love your natural products and making a difference to those who need it most.
Concern for the petrochemicals in my household and personal care products prompted me to search for non-toxic hand soap, shampoo and body washes etc. We are so impressed with the products we have purchased. The shampoos and conditioners are a big hit with my husband and daughter. I love the body washes! Your hand soaps are divine. We have made several orders already and will continue to do so as we love your natural products and making a difference to those who need it most.
Ashley Jeffries - August 28, 2018 Netflix: Poverty Inc.
Netflix: Poverty Inc.
Kathleen Franks - August 28, 2018 Although the new package is pretty and maybe more sophisticated, it is boring and typical. I LOVED the modern and casual look of the old branding . . . looked perfect in my bathroom and kitchen. Do you or will you still offer the other packaging as well as the new? I know you can’t make everyone happy, but I am very disappointed . . . was planning on giving box sets for Christmas presents to family and friends . . . I know they would prefer the unique packaging of old.
Although the new package is pretty and maybe more sophisticated, it is boring and typical. I LOVED the modern and casual look of the old branding . . . looked perfect in my bathroom and kitchen. Do you or will you still offer the other packaging as well as the new? I know you can’t make everyone happy, but I am very disappointed . . . was planning on giving box sets for Christmas presents to family and friends . . . I know they would prefer the unique packaging of old.
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